Strategic Marketing

Strategic Marketing Consultant & Trainer in Geneva

Strategic marketing determines where to compete and how to win. I train your Swiss teams in competitive analysis, market positioning, portfolio strategy and go-to-market planning — with frameworks adapted to the multilingual, premium Swiss market.

Why strategic marketing drives Swiss business success

In Switzerland's competitive, premium market, tactical marketing without strategic direction is a fast way to waste budget. Strategic marketing provides the compass: which markets to target, how to position against competitors, what to invest in and what to abandon.

I train your teams in proven strategic frameworks — Porter's Five Forces, Ansoff matrix, BCG portfolio, Blue Ocean strategy — applied to Swiss market dynamics: multilingual expansion, cantonal market entry, premium positioning and competitive mapping across the Romandie, German-speaking Switzerland and international markets.

The goal is not just analysis but action: a clear strategic marketing plan your teams can execute with confidence.

Strategy is about choices: I train your teams to make the right ones for their Swiss markets.

Example training programmes

Strategic marketing training formats

Each format is tailored to your level, your sector and your goals.

Analysis

Competitive analysis & positioning

1 dayDirectors / marketing

Porter, SWOT, competitive mapping and positioning strategy for Swiss markets.

Planning

Strategic marketing planning

1 dayMarketing / strategy

Portfolio strategy, market entry, resource allocation and go-to-market.

Workshop

Strategy sprint

Half dayExecutive teams

Rapid strategic analysis and action planning for a specific market challenge.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Audit of your marketing strategy usage and maturity.
  • Tailor-made training for your teams.
  • Support throughout implementation.
  • Consulting and best-practice guidance.

Who it is for

  • Marketing directors and CMOs.
  • General managers and business unit heads.
  • Product managers and brand managers.
  • Entrepreneurs planning market expansion.

Strategic marketing training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Is this relevant for SMEs?
Absolutely — strategic thinking matters even more when resources are limited. We adapt frameworks to SME scale.
Do you cover international market entry?
Yes — including expansion from Romandie to German-speaking Switzerland and international markets.
How does this relate to digital marketing?
Strategic marketing sets the direction; digital marketing executes it. They are complementary.
Can we run a strategy sprint on a specific challenge?
Yes — the half-day workshop format is designed for exactly that.

Explore also

Let's get practical

Win with strategic clarity in Swiss markets

Tell me about your strategic marketing challenges and I will design a programme for your organisation.

Get in touch