Fundamental Marketing

Fundamental Marketing Consultant & Trainer in Geneva

Before running campaigns, your teams need rock-solid marketing foundations. I train Swiss professionals in the core principles — market analysis, segmentation, targeting, positioning and the marketing mix — with direct application to Swiss market realities.

Why mastering marketing fundamentals is indispensable

Too many teams jump straight to tactics — social media posts, paid ads, email blasts — without a coherent strategic foundation. The result: scattered efforts, inconsistent messaging and wasted budget.

I train your teams in the foundational frameworks that have stood the test of time: STP (segmentation, targeting, positioning), the marketing mix (product, price, place, promotion), SWOT analysis and competitive mapping — all applied to Swiss market conditions, including multilingual segmentation and premium positioning.

These fundamentals are the bedrock on which every effective marketing strategy is built. Get them right, and everything else follows.

Without solid foundations, marketing tactics are just expensive noise: I ensure your teams build on bedrock.

Example training programmes

Fundamental marketing training formats

Each format is tailored to your level, your sector and your goals.

Core

Marketing principles & frameworks

1 dayAll teams

STP, marketing mix, SWOT, competitive analysis and Swiss market specifics.

Applied

Marketing fundamentals in practice

1 dayMarketing / product

Apply frameworks to your real products, markets and Swiss competitors.

Executive

Marketing for decision-makers

Half dayDirectors / founders

Essential marketing literacy for strategic decision-making.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Audit of your marketing foundations usage and maturity.
  • Tailor-made training for your teams.
  • Support throughout implementation.
  • Consulting and best-practice guidance.

Who it is for

  • Marketing teams building structured approaches.
  • Product managers and business developers.
  • Entrepreneurs and startup founders.
  • Non-marketing executives needing marketing literacy.

Fundamental marketing training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Is this only for beginners?
Primarily, but many experienced marketers benefit from revisiting fundamentals with a fresh, Swiss-adapted perspective.
How does this differ from the strategic marketing training?
Fundamentals cover core frameworks; strategic marketing goes deeper into competitive strategy, portfolio management and long-term planning.
Do you use our real products and markets?
Yes — every framework is applied to your real Swiss context for immediate relevance.
Can this be combined with digital marketing?
Absolutely — fundamentals first, then digital channels. We offer combined programmes.

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Let's get practical

Equip your teams with unshakeable marketing foundations

Describe your team's needs and I will design a fundamental marketing programme for your Swiss context.

Get in touch