Marketing

Marketing Consultant & Trainer in Geneva

Marketing is the foundation of every business strategy. I train your Swiss teams in the full marketing discipline — from market analysis and segmentation to positioning, pricing and promotion — with frameworks adapted to the unique Swiss market dynamics.

Why marketing fundamentals still matter in the digital age

Digital tools change fast, but marketing principles endure: understanding your market, segmenting your audience, positioning your offer and building a sustainable competitive advantage. Swiss organisations that skip these fundamentals waste budget on tactics that lack strategic direction.

I deliver marketing training that bridges classical frameworks (STP, 4P/7P, Porter, SWOT) with modern Swiss realities: multilingual markets, premium pricing expectations, cantonal differences and the growing role of AI in market research and customer insight.

Whether you are launching a product in Geneva or expanding across the Romandie, solid marketing foundations are your best investment.

Tactics without strategy is noise: I train your teams to build marketing on solid, Swiss-adapted foundations.

Example training programmes

Marketing training formats

Each format is tailored to your level, your sector and your goals.

Foundations

Marketing fundamentals

1 dayAll teams

Market analysis, segmentation, positioning, marketing mix and Swiss context.

Strategy

Strategic marketing workshop

1 dayDirectors / marketing

Competitive analysis, value proposition, pricing strategy and go-to-market planning.

Operational

Operational marketing execution

1 dayMarketing teams

Campaign planning, channel selection, budgeting and performance measurement.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Audit of your marketing strategy usage and maturity.
  • Tailor-made training for your teams.
  • Support throughout implementation.
  • Consulting and best-practice guidance.

Who it is for

  • Marketing directors and brand managers.
  • Product managers and business developers.
  • Entrepreneurs and SME founders.
  • Teams transitioning to customer-centric approaches.

Marketing training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Is this training theoretical or practical?
Both — we teach frameworks, then apply them to your real market, products and competitors.
Do you cover digital marketing too?
This training focuses on core marketing strategy. For digital channels, see our dedicated digital marketing programme.
Is the Swiss market really that different?
Yes — multilingualism, premium expectations and cantonal dynamics create unique challenges we address specifically.
Can training be combined with other topics?
Absolutely — marketing fundamentals pair well with digital marketing, branding or strategic marketing.

Explore also

Let's get practical

Build your marketing on solid Swiss foundations

Tell me about your marketing challenges and I will design a programme for your organisation.

Get in touch