Marketing Plan Consultant & Trainer in Geneva

Why every Swiss organisation needs a structured marketing plan

Without a marketing plan, teams react instead of acting. Resources are scattered, channels are uncoordinated and results are impossible to measure. A structured plan aligns everyone around common objectives and provides a roadmap for the year.

I train your teams in the complete planning process: market and competitor analysis, SMART objectives, target audience definition, channel and tactic selection, budget allocation in CHF, editorial calendar creation, KPI definition and review cadence.

In the Swiss context, the plan must account for multilingual execution, cantonal specifics, seasonal patterns (ski season, Salon de l'Auto, Baselworld) and the regulatory environment.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

• Audit of your marketing planning usage and maturity.
• Tailor-made training for your teams.
• Support throughout implementation.
• Consulting and best-practice guidance.

Who it is for

• Marketing directors and managers.
• Startup founders creating their first plan.
• Teams transitioning to structured planning.
• Agencies building plans for Swiss clients.

Marketing plan training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.