Google Analytics 4

Google Analytics 4 (GA4) Consultant & Trainer in Geneva

GA4 is now the standard for web analytics — but its event-based model and privacy-first design require new skills. I train your Swiss teams to configure, exploit and govern GA4 in full compliance with the nFADP.

On video

Watch Romain Rissoan on this topic

Why GA4 training is essential for Swiss organisations

Universal Analytics is gone. GA4 is a fundamentally different platform: event-based, privacy-centric, AI-powered. Most teams still struggle with the transition — misconfigured events, incomplete data, unclear consent handling.

I deliver hands-on GA4 training tailored to the Swiss regulatory context: proper consent mode integration (critical for nFADP compliance), server-side tagging options for data residency, and practical report building that delivers actionable insights.

Whether you are starting fresh or migrating legacy setups, the training is built on your real website, your real data and your real business questions.

GA4 is not just an upgrade — it is a new tool entirely. Your teams need to learn it properly.

Example training programmes

GA4 training formats

Each format is tailored to your level, your sector and your goals.

Setup

GA4 setup & configuration

1 dayMarketing / web teams

Event tracking, conversions, audiences and consent mode for nFADP compliance.

Analysis

GA4 reporting & analysis

1 dayMarketing / analysts

Explorations, funnels, segments and actionable dashboards.

Advanced

GA4 advanced & server-side

1 dayTech / analytics teams

Server-side tagging, BigQuery export and data governance.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • GA4 audit of your current configuration.
  • Event strategy aligned with your business goals.
  • Consent mode setup compliant with nFADP.
  • Training for marketing and analytics teams.

Who it is for

  • Marketing and digital teams.
  • Web analysts and BI teams.
  • Data protection officers and compliance teams.
  • Agency teams managing multiple accounts.

GA4 training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Is GA4 compliant with the nFADP?
It can be — with proper consent mode configuration and, optionally, server-side tagging. That is a core part of the training.
Do you cover Google Tag Manager?
Yes, GTM configuration is covered as part of the setup format.
Can training happen on our live site?
Yes — we work on your real configuration for maximum relevance.
What about alternatives (Matomo, Plausible)?
We focus on GA4 but can advise on privacy-friendly alternatives if needed.

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Let's get practical

Master GA4 for your Swiss digital analytics

Describe your analytics challenges and I will design a GA4 programme for your organisation.

Get in touch