Google Analytics

Google Analytics Consultant & Trainer in Geneva

Google Analytics remains the most widely used web analytics platform worldwide. I train your Swiss teams to measure, analyse and act on web data — from basic reports to advanced analysis — in full compliance with the nFADP.

On video

Watch Romain Rissoan on this topic

Why Google Analytics skills are indispensable

Understanding how visitors interact with your website is fundamental to digital strategy. Google Analytics provides the data; the challenge is knowing what to measure, how to read it and what actions to take.

I deliver practical training that goes beyond button-clicking: we define your measurement plan, configure meaningful tracking, build reports that answer real business questions and ensure everything complies with the nFADP.

Whether your team manages one website or dozens, this training turns analytics from a reporting chore into a decision-making tool.

Analytics without action is just data hoarding: I train your teams to measure what matters and act on it.

Example training programmes

Google Analytics training formats

Each format is tailored to your level, your sector and your goals.

Essentials

Web analytics fundamentals

1 dayMarketing / web teams

Measurement plan, key reports, audience analysis and basic troubleshooting.

Advanced

Advanced analytics & attribution

1 dayAnalysts / marketing

Segments, custom reports, attribution models and conversion tracking.

Governance

Analytics governance & privacy

Half dayCompliance / DPO

Consent management, data retention and nFADP-compliant configurations.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Audit of your analytics implementation usage and maturity.
  • Tailor-made training for your teams.
  • Support throughout implementation.
  • Consulting and best-practice guidance.

Who it is for

  • Marketing and web teams.
  • E-commerce and product managers.
  • Web analysts and data teams.
  • Data protection and compliance officers.

Google Analytics training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Should I focus on GA4 instead?
GA4 is the current platform. We recommend GA4 training for new setups, but cover general analytics principles that apply to both.
Do you cover analytics for mobile apps?
Yes — GA4 natively supports app + web measurement.
Is Google Analytics compliant with Swiss law?
With proper consent configuration, yes. We address this directly in every programme.
Can you train remote teams?
Absolutely — virtual classroom training is available across Switzerland and beyond.

Explore also

Let's get practical

Turn web analytics into actionable intelligence

Describe your analytics needs and I will design a programme for your Swiss organisation.

Get in touch