Web Analytics Consultant & Trainer in Geneva

Why web analytics is a strategic skill

Most organisations collect vast amounts of web data but struggle to extract value from it. The problem is rarely the tool — it is the lack of a clear measurement strategy, the right KPIs and the ability to connect data to business decisions.

I take a tool-agnostic approach: whether you use GA4, Matomo, Adobe Analytics or Plausible, the training focuses on analytical thinking, measurement planning and insight communication. We then apply these skills to your specific toolset.

For Swiss organisations, privacy compliance is non-negotiable. Every programme integrates nFADP requirements, consent management and privacy-by-design principles.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

• Analytics audit of your current setup and data quality.
• Measurement plan aligned with your business objectives.
• Training on your chosen platform (GA4, Matomo, etc.).
• Privacy review ensuring nFADP compliance.

Who it is for

• Marketing, digital and product teams.
• Web analysts and data teams.
• E-commerce managers.
• Data protection officers.

Web analytics training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.