SMO (Social Media Optimisation) Consultant & Trainer in Geneva

Why SMO is the organic growth engine for social media

Organic reach on social media is declining, but it is not dead. SMO provides the techniques to maximise what remains: profile optimisation, content format selection, posting cadence, hashtag strategy, engagement techniques and cross-platform synergies.

I train your teams in platform-specific SMO: LinkedIn profile and company page optimisation, Instagram bio and content strategy, Facebook page and group management, Twitter/X presence management and emerging platforms. Every technique is adapted to Swiss audiences and language regions.

SMO is to social media what SEO is to search engines: the discipline of earning visibility without paying for every impression.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

• Audit of your social media optimisation usage and maturity.
• Tailor-made training for your teams.
• Support throughout implementation.
• Consulting and best-practice guidance.

Who it is for

• Social media managers and community managers.
• Marketing teams seeking organic social growth.
• Content creators and brand managers.
• Agencies optimising client social presence.

SMO training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.