LinkedIn

LinkedIn Consultant & Trainer in Geneva

In French-speaking Switzerland, LinkedIn dominates B2B networking and lead generation by a wide margin. I train your teams and executives to exploit the full platform — from profile optimisation and content strategy to Sales Navigator and LinkedIn Ads — for measurable business results.

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Why LinkedIn is the number-one B2B channel in Switzerland

In Swiss B2B, LinkedIn crushes every other platform: premium profiles, present executives, B2B lead generation 5 to 10 times more effective than any other channel. For private banking, consulting, tech, pharma and professional services, LinkedIn is where decisions begin.

I train your teams and executives in the complete LinkedIn toolkit: profile optimisation (personal and company pages), content strategy (the algorithm favours personal posts), executive personal branding, social selling with Sales Navigator, LinkedIn Ads (sponsored content, InMail, lead gen forms) and employee advocacy programmes.

LinkedIn is the number-one B2B channel in Switzerland — no other network comes close in ROI for this audience.

LinkedIn is Swiss B2B's most powerful channel: I train your teams to exploit it fully — from personal branding to pipeline.

Example training programmes

LinkedIn training formats

Each format is tailored to your level, your sector and your goals.

Profile

LinkedIn profile & personal branding

1 dayAll professionals

Profile optimisation, content strategy, networking and thought leadership.

Sales

Social selling & Sales Navigator

1 daySales / business dev

Prospecting, lead generation, InMail strategy and pipeline management.

Ads

LinkedIn Ads mastery

1 dayMarketing / advertising

Campaign types, targeting, budgeting, lead gen forms and ROI measurement.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • LinkedIn audit of profiles, company page and content strategy.
  • Tailor-made training for sales, marketing and executive teams.
  • Social selling programme with Sales Navigator.
  • Employee advocacy strategy and rollout.

Who it is for

  • Sales teams building pipeline through LinkedIn.
  • Executives developing personal brand and thought leadership.
  • Marketing teams managing company page and advertising.
  • HR teams leveraging LinkedIn for recruitment.

LinkedIn training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Personal profile or company page?
Both — but personal profiles drive more engagement. We train teams to leverage both strategically.
Is LinkedIn Premium / Sales Navigator worth it?
For sales teams, Sales Navigator is transformative. We cover when Premium and Sales Nav justify the investment.
LinkedIn Ads: real ROI?
LinkedIn Ads cost more per click but deliver higher-quality B2B leads. We cover budgeting and ROI measurement.
Do we need to post every day?
Quality over quantity. We define the right cadence for your audience and resources.
Let's get practical

Turn LinkedIn into your Swiss B2B growth engine

Tell me about your LinkedIn goals and I will design a programme for your teams.

Get in touch