Why Twitter / X matters for Swiss professional communication
In Geneva's international ecosystem — UN, WTO, international organisations, NGOs, diplomacy — Twitter/X is the default real-time communication channel. In Swiss finance, tech and media, it remains essential for thought leadership and industry intelligence.
I train your teams in strategic Twitter/X use: profile optimisation, content strategy (threads, visuals, video), engagement tactics, hashtag research, Twitter Ads, Twitter Lists for intelligence and monitoring, and crisis communication — where Twitter/X is often the first platform where issues surface.
The platform is evolving rapidly under new ownership. I keep training current with the latest features, algorithm changes and monetisation options.
Twitter/X is where Swiss conversations start: I train your teams to participate with authority and strategy.