Social Marketing

Social Marketing Consultant & Trainer in Geneva

Social marketing uses social platforms and social influence to achieve business objectives — from awareness and lead generation to social commerce and advocacy. I train your Swiss teams to go beyond vanity metrics and drive real business results through social channels.

Why social marketing is a business lever, not just a communication channel

Social media has matured from a communication channel into a full business platform: social commerce, lead generation, customer service, employer branding and community building. Swiss organisations that still treat social as an afterthought are leaving revenue on the table.

I train your teams to use social platforms strategically: aligning social goals with business objectives, building content strategies that drive engagement, deploying social advertising effectively, measuring ROI (not just likes) and leveraging social listening for market intelligence.

In the Swiss context, where LinkedIn dominates B2B and Instagram/TikTok drive B2C engagement, choosing the right platform mix and approach is critical.

Social marketing is a business lever, not a broadcasting channel: I train your teams to drive measurable results.

Example training programmes

Social marketing training formats

Each format is tailored to your level, your sector and your goals.

Strategy

Social marketing strategy

1 dayDirectors / marketing

Platform selection, goal alignment, content strategy and budget allocation.

Execution

Social marketing in practice

1 dayMarketing / social media

Content creation, community engagement, advertising and performance tracking.

Commerce

Social commerce & lead generation

1 dayMarketing / sales

Social selling, lead generation, social commerce and conversion strategies.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Audit of your social marketing usage and maturity.
  • Tailor-made training for your teams.
  • Support throughout implementation.
  • Consulting and best-practice guidance.

Who it is for

  • Marketing and social media teams.
  • Sales teams exploring social selling.
  • Brand managers building advocacy.
  • Executives assessing social investment.

Social marketing training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Is social marketing the same as social media marketing?
Largely, but social marketing emphasises business outcomes, not just channel management.
Which platforms matter most in Switzerland?
LinkedIn for B2B, Instagram and TikTok for B2C, Facebook for community — but it depends on your audience.
Do you cover social advertising?
Yes — paid social is a core component, including budget optimisation and nFADP-compliant targeting.
Can social marketing replace other channels?
It complements other channels. The training shows how to integrate social into your overall marketing mix.

Explore also

Let's get practical

Turn social platforms into Swiss business engines

Tell me about your social marketing goals and I will design a programme for your teams.

Get in touch