Website Strategy

Website Strategy Consultant & Trainer in Geneva

Most company websites underperform because they were built without a clear strategy. I train your Swiss teams to think strategically about their website — from positioning and user journeys to conversion optimisation and ongoing governance — so it becomes a measurable business asset.

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Why most corporate websites underperform

A website is not a brochure — it is your most important digital asset. Yet most Swiss organisations treat it as a one-off project rather than an evolving platform. The result: outdated content, poor conversion rates, weak SEO and a disconnect between the site and actual business objectives.

I train your teams to take a strategic approach: defining clear website objectives aligned with business goals, designing user journeys that convert, implementing measurement frameworks, establishing content governance and planning continuous improvement cycles.

Whether you are planning a redesign or seeking to improve an existing site, this training transforms how your organisation thinks about and manages its web presence.

Your website should be your hardest-working employee: I train your teams to make it one.

Example training programmes

Website strategy training formats

Each format is tailored to your level, your sector and your goals.

Strategy

Website strategy for decision-makers

1 dayDirectors / marketing

Website positioning, user journeys, conversion goals and business alignment.

Redesign

Framing a site redesign

1 dayProject teams / marketing

Audit methodology, specification writing, vendor selection and project governance.

Optimise

Optimising an existing site

1 dayMarketing / web teams

Performance audit, UX quick wins, SEO improvements and conversion rate optimisation.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Website audit covering performance, UX and SEO.
  • Tailor-made training for strategic website management.
  • Redesign support from brief to go-live.
  • Governance framework for ongoing website excellence.

Who it is for

  • Marketing directors and CMOs.
  • Web and digital teams.
  • Project managers leading website redesigns.
  • SME owners wanting more from their site.

Website strategy training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

We already have a website — do we need strategy training?
Especially if you already have a site. Most performance gains come from strategic improvements to existing sites, not rebuilds.
How do you measure website ROI?
I help you set up a measurement framework using GA4 and conversion tracking aligned with your specific business KPIs.
Should we redesign or optimise?
Often optimisation delivers better ROI. The training helps you make this decision based on data rather than opinion.
Do you cover mobile strategy?
Yes — mobile-first design, responsive UX and mobile conversion optimisation are core topics.

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Let's get practical

Turn your website into a genuine business asset

Tell me about your website challenges and I will design a strategy programme for your organisation.

Get in touch