SEA / Paid Search

SEA (Paid Search) Consultant & Trainer in Geneva

SEA — search engine advertising — puts your business at the top of search results instantly. I train your Swiss teams to build, manage and optimise paid search campaigns on Google Ads that deliver measurable ROI while respecting nFADP consent requirements.

On video

Watch Romain Rissoan on this topic

Why paid search is essential for Swiss digital acquisition

In competitive Swiss markets — banking, insurance, real estate, luxury — organic rankings take months to build. SEA delivers immediate visibility for high-intent search queries, making it the fastest path to qualified traffic and leads.

I train your teams in the full SEA discipline: account structure, keyword research (including multilingual campaigns in FR/DE/IT), ad copy optimisation, bidding strategies (manual, automated, Performance Max), landing page alignment, conversion tracking and — critically — nFADP-compliant consent and tracking setup.

The goal is not just clicks, but profitable conversions: every CHF invested must deliver measurable return.

SEA is instant visibility — but only profitable when expertly managed: I train your teams to maximise every CHF.

Example training programmes

SEA training formats

Each format is tailored to your level, your sector and your goals.

Essentials

Google Ads fundamentals

1 dayMarketing teams

Account setup, keyword research, ad creation, bidding basics and tracking.

Advanced

Advanced Google Ads optimisation

1 daySEA / marketing

Smart bidding, Performance Max, audience targeting, scripts and automation.

Strategy

SEA strategy & budget planning

Half dayDirectors / marketing

Channel mix, budget allocation in CHF, competitive positioning and ROI forecasting.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Google Ads audit of your existing campaigns.
  • Tailor-made training for your search marketing teams.
  • Campaign structure optimisation and keyword strategy.
  • Tracking setup aligned with nFADP consent requirements.

Who it is for

  • Marketing teams managing paid search budgets.
  • E-commerce managers driving online sales.
  • Agencies managing Google Ads for Swiss clients.
  • Executives evaluating paid search investment.

SEA training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Performance Max: opportunity or trap?
Both — Performance Max can deliver strong results but requires careful setup and monitoring. We cover best practices.
How do we handle the end of third-party cookies?
With first-party data strategies, enhanced conversions and consent mode. We address this transition in depth.
Is Google Ads nFADP-compliant?
It can be — with proper consent mode configuration and data handling. Compliance is a core training module.
Should we certify our team via Google Skillshop?
Certification shows baseline knowledge. Our training goes deeper into strategy and Swiss-specific optimisation.

Explore also

Let's get practical

Maximise your Swiss paid search ROI

Describe your paid search challenges and I will design a SEA programme for your organisation.

Get in touch