Google Ads (ex-AdWords)

Google Ads Consultant & Trainer in Geneva

Google Ads is the world's most powerful advertising platform — and one of the most complex. I train your Swiss teams to master campaign creation, bidding strategies, audience targeting and conversion tracking, with specific attention to nFADP compliance and multilingual Swiss campaigns.

Why mastering Google Ads is essential for Swiss businesses

Google Ads reaches Swiss audiences at the precise moment they are searching for your products or services. But complexity has grown dramatically: Performance Max, smart bidding, broad match, responsive ads, consent mode — without proper training, budgets are wasted on irrelevant clicks.

I train your teams in modern Google Ads management: account architecture, keyword strategy (including multilingual FR/DE/IT campaigns), ad copy and assets, bidding strategy selection, audience signals, conversion tracking (including enhanced conversions) and nFADP-compliant consent mode configuration.

For Swiss businesses in Carouge, Geneva and beyond, every CHF must work hard. Proper Google Ads training ensures it does.

Google Ads is immensely powerful — and immensely wasteful if mismanaged: I ensure your teams maximise every CHF.

Example training programmes

Google Ads training formats

Each format is tailored to your level, your sector and your goals.

Essentials

Google Ads essentials

1 dayMarketing teams

Account setup, campaigns, keywords, ads, bidding and basic reporting.

Advanced

Google Ads advanced strategies

1 daySEA / marketing

Performance Max, smart bidding, scripts, automation and advanced audiences.

Audit

Google Ads audit & optimisation

Half dayMarketing / agencies

Account audit, waste identification, quality score improvement and restructuring.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Google Ads audit of your existing account.
  • Tailor-made training from fundamentals to advanced strategies.
  • Campaign restructuring for improved performance.
  • Consent mode setup aligned with nFADP requirements.

Who it is for

  • Marketing teams managing Google Ads budgets.
  • E-commerce managers driving online revenue.
  • Agencies managing client accounts.
  • Executives overseeing advertising investment.

Google Ads training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Performance Max: opportunity or trap?
It depends on your setup. Performance Max works well with proper conversion tracking, audience signals and creative assets. We cover all of this.
How do we handle the end of third-party cookies?
Enhanced conversions, consent mode and first-party data strategies. This is a major training topic.
Is Google Ads nFADP-compliant?
With proper consent mode configuration, yes. We ensure your tracking setup meets Swiss requirements.
Should we certify our teams?
Google Skillshop certification is a good baseline. Our training goes deeper into strategy and optimisation.
Let's get practical

Master Google Ads for profitable Swiss advertising

Describe your Google Ads challenges and I will design a programme for your teams.

Get in touch