Mobile Marketing

Mobile Marketing Consultant & Trainer in Geneva

Switzerland has one of the highest smartphone penetration rates in Europe. I train your teams to exploit mobile channels — responsive design, app marketing, SMS, push notifications and mobile advertising — with strategies adapted to Swiss mobile behaviour and nFADP compliance.

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Why mobile marketing is non-negotiable in Switzerland

Over 95% of Swiss adults own a smartphone, and mobile accounts for over 60% of web traffic. Yet many Swiss companies still treat mobile as an afterthought rather than the primary channel it has become.

I train your teams in mobile-first marketing: responsive design principles, app store optimisation (ASO), SMS and push notification campaigns, mobile advertising (including in-app), location-based marketing and mobile commerce — all with nFADP-compliant consent management.

In a market where commuters in Geneva, Lausanne and Zurich are constantly on mobile, reaching them effectively on their device is a competitive necessity.

Mobile is not a channel — it is the context: your audience is mobile-first, and your marketing must be too.

Example training programmes

Mobile marketing training formats

Each format is tailored to your level, your sector and your goals.

Strategy

Mobile marketing strategy

1 dayDirectors / marketing

Mobile-first approach, channel selection and Swiss mobile behaviour analysis.

Execution

Mobile campaigns in practice

1 dayMarketing teams

SMS, push, in-app, mobile ads and responsive email campaigns.

Apps

App marketing & ASO

1 dayProduct / marketing

App store optimisation, acquisition, engagement and retention strategies.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Audit of your mobile marketing usage and maturity.
  • Tailor-made training for your teams.
  • Support throughout implementation.
  • Consulting and best-practice guidance.

Who it is for

  • Marketing teams building mobile strategies.
  • Product managers responsible for mobile apps.
  • E-commerce teams optimising mobile conversion.
  • Executives assessing mobile investment.

Mobile marketing training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Is SMS marketing still effective in Switzerland?
Yes — Swiss open rates for SMS exceed 95%. With proper consent, SMS remains a powerful direct channel.
Do you cover app marketing?
Yes — from ASO to in-app engagement and retention strategies.
How does nFADP affect mobile marketing?
Push notifications and location data require explicit consent. We cover all compliance requirements.
Do you cover mobile advertising?
Yes — Google Ads mobile, social media mobile ads and programmatic mobile advertising.

Explore also

Let's get practical

Reach your Swiss audience where they are — on mobile

Tell me about your mobile marketing goals and I will design a programme for your teams.

Get in touch