E-Marketing

E-Marketing Consultant & Trainer in Geneva

E-marketing — electronic marketing — covers every digital channel from email and mobile to programmatic advertising and marketing automation. I train your Swiss teams to exploit these channels effectively, with data-driven precision and full nFADP compliance.

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Why e-marketing expertise is critical for Swiss organisations

Swiss consumers and B2B buyers expect personalised, relevant communication — not mass broadcasting. E-marketing provides the tools and frameworks to deliver precisely that: segmented email campaigns, automated nurturing sequences, personalised web experiences and data-driven ad targeting.

I train your teams to master e-marketing channels individually and integrate them: email marketing with proper consent (nFADP), marketing automation platforms, CRM integration, programmatic advertising with Swiss data residency considerations and mobile marketing for the on-the-go Swiss audience.

Every campaign must be measurable, compliant and customer-centric — that is the Swiss standard I train your teams to reach.

Personalisation at scale, with compliance built in: that is what effective e-marketing delivers in Switzerland.

Example training programmes

E-marketing training formats

Each format is tailored to your level, your sector and your goals.

Essentials

E-marketing fundamentals

1 dayMarketing teams

Channels, segmentation, personalisation and consent management.

Automation

Marketing automation mastery

1 dayMarketing / CRM teams

Workflows, lead scoring, nurturing sequences and platform selection.

Data

Data-driven e-marketing

1 dayAnalysts / marketing

Analytics, A/B testing, attribution and ROI optimisation.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Audit of your e-marketing channels usage and maturity.
  • Tailor-made training for your teams.
  • Support throughout implementation.
  • Consulting and best-practice guidance.

Who it is for

  • Marketing and CRM teams.
  • Email marketing specialists.
  • E-commerce managers.
  • Marketing directors seeking automation.

E-marketing training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Is e-marketing the same as digital marketing?
E-marketing is a subset focusing on electronic channels (email, mobile, web). Digital marketing is broader. We clarify the scope in training.
Do you cover GDPR and nFADP for email?
Yes — consent management, opt-in/opt-out and data processing for email are covered in depth.
Which marketing automation platforms do you cover?
HubSpot, Mailchimp, ActiveCampaign and Brevo — adapted to your stack and budget.
Can training include our existing campaigns?
Yes — we audit and optimise your live campaigns as part of the training.

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Let's get practical

Master e-marketing for Swiss precision and compliance

Describe your e-marketing needs and I will design a programme for your Swiss organisation.

Get in touch