Marketing 2.0

Marketing 2.0 Consultant & Trainer in Geneva

Marketing 2.0 puts the customer at the centre: co-creation, user-generated content, community building and peer influence replace top-down broadcasting. I train your Swiss teams to harness participative marketing strategies that build trust and advocacy in the Swiss market.

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Why Marketing 2.0 resonates with Swiss audiences

Swiss consumers trust peer recommendations far more than advertising. Marketing 2.0 leverages this reality: instead of talking at your audience, you involve them — through user-generated content, co-creation, community platforms and influencer partnerships.

I train your teams in the principles and practices of participative marketing: building active communities, encouraging and curating user-generated content, leveraging customer reviews and testimonials, running co-creation campaigns and measuring the impact of peer influence.

In the Swiss context, where brand trust and authenticity are paramount, Marketing 2.0 approaches deliver exceptional results.

The best marketing is done by your customers, not to them: Marketing 2.0 makes your audience your strongest asset.

Example training programmes

Marketing 2.0 training formats

Each format is tailored to your level, your sector and your goals.

Foundations

Marketing 2.0 principles

1 dayMarketing teams

Participative marketing, UGC, community building and peer influence.

Community

Community-driven marketing

1 dayMarketing / social media

Building and managing brand communities, ambassador programmes and forums.

Strategy

Marketing 2.0 strategy

Half dayDirectors / marketing

Integrating participative approaches into your overall marketing strategy.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Audit of your community-driven marketing usage and maturity.
  • Tailor-made training for your teams.
  • Support throughout implementation.
  • Consulting and best-practice guidance.

Who it is for

  • Marketing teams transitioning from traditional approaches.
  • Community managers and social media teams.
  • Brand managers building advocacy programmes.
  • Executives exploring customer-centric strategies.

Marketing 2.0 training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Is Marketing 2.0 still relevant?
More than ever — user-generated content and community-driven strategies are the most trusted marketing channels today.
How do you measure Marketing 2.0 success?
Through engagement metrics, user-generated content volume, community growth, Net Promoter Score and attribution to revenue.
Is this similar to social media marketing?
Social media is one channel; Marketing 2.0 is a philosophy that applies across all touchpoints.
Can this work for B2B?
Absolutely — B2B communities, case studies and peer recommendations are powerful Marketing 2.0 levers.

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Let's get practical

Let your Swiss customers become your marketing engine

Tell me about your community and engagement goals, and I will design a Marketing 2.0 programme.

Get in touch