Web Marketing

Web Marketing Consultant & Trainer in Geneva

Web marketing is the art and science of attracting and converting customers through your online presence. I train your Swiss teams to build, execute and measure web marketing strategies that deliver results in the competitive Geneva, Lausanne and Zurich markets.

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Why web marketing training matters in Switzerland

Your website is your most important sales asset in Switzerland, where B2B decision-makers research extensively online before engaging. Web marketing ensures this asset works as a genuine acquisition and conversion engine.

I cover the full web marketing spectrum: search visibility (SEO + SEA), landing page optimisation, content strategy, lead generation, email nurturing and conversion rate optimisation — always adapted to Swiss buyer behaviour and nFADP requirements.

From Carouge to Zurich, I help teams build web marketing systems that generate qualified leads and measurable revenue.

Your website should sell, not just inform: web marketing training turns your online presence into a conversion engine.

Example training programmes

Web marketing training formats

Each format is tailored to your level, your sector and your goals.

Foundations

Web marketing essentials

1 dayMarketing / sales

Online visibility, lead generation, conversion and measurement fundamentals.

Conversion

Conversion rate optimisation

1 dayMarketing / UX teams

Landing pages, A/B testing, user journeys and conversion funnels.

Advanced

Integrated web marketing strategy

1 dayDirectors / CMOs

Channel orchestration, budget allocation and ROI frameworks for Swiss markets.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Audit of your web marketing strategy usage and maturity.
  • Tailor-made training for your teams.
  • Support throughout implementation.
  • Consulting and best-practice guidance.

Who it is for

  • Marketing and sales teams seeking online leads.
  • E-commerce managers optimising conversion.
  • SME founders investing in online presence.
  • Agencies managing web marketing for Swiss clients.

Web marketing training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

How does web marketing differ from webmarketing?
They are largely synonymous. This training focuses on the web-centric view of marketing: your site as the hub of all acquisition.
Do you cover SEO and paid search?
Yes — both are core components of any web marketing strategy.
Is this suitable for B2B companies?
Absolutely — B2B web marketing (lead generation, content, nurturing) is a core focus.
Can you audit our current web marketing?
Yes — an audit is often the ideal starting point before training.

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Let's get practical

Turn your website into a Swiss acquisition engine

Tell me about your web marketing goals and I will design a programme for your organisation.

Get in touch