Why Web 2.0 principles remain fundamental
Web 2.0 is not a dated concept — it is the paradigm shift that underpins everything from social media to enterprise collaboration platforms. Understanding these principles (user-generated content, network effects, platform thinking, collaboration, APIs) is essential for anyone working in digital.
I train your teams to apply Web 2.0 thinking in practice: deploying collaborative tools (Microsoft 365, Google Workspace, Notion), building internal communities, leveraging user-generated content, designing participative experiences and measuring engagement and collaboration metrics.
From Carouge to Zurich, mastering Web 2.0 principles means your organisation can harness collective intelligence rather than relying solely on top-down communication.
The web is participative by design: I train your teams to harness that power for your organisation.