Video Marketing

Video Marketing Consultant & Trainer in Geneva

Video is the most engaging content format across every platform. I train your Swiss teams to plan, produce and distribute video content that builds brand awareness, generates leads and drives conversion — from smartphone-shot social clips to professional productions.

On video

Watch Romain Rissoan on this topic

Why video marketing dominates modern communication

Video consumption is exploding: YouTube, LinkedIn video, Instagram Reels, TikTok and embedded website videos are where attention goes. Swiss audiences are no exception — video drives the highest engagement rates across all platforms.

I train your teams in the full video marketing lifecycle: strategy (what videos to make and why), production (equipment, lighting, scripting — from smartphone to pro), editing (tools and workflows), distribution (platform-specific optimisation) and measurement (view-through rates, conversions, attribution).

The rise of AI video tools (scripting, editing, subtitling, translation) is transforming production economics. I cover these tools and how to deploy them responsibly in Swiss multilingual contexts.

Video is no longer optional — it is expected: I train your teams to produce video content that converts.

Example training programmes

Video marketing training formats

Each format is tailored to your level, your sector and your goals.

Strategy

Video marketing strategy

1 dayDirectors / marketing

Content planning, platform selection, budget and ROI frameworks.

Production

Video production essentials

1 dayMarketing / comms

Scripting, filming (smartphone to pro), editing and publishing workflows.

Distribution

Video distribution & optimisation

1 dayMarketing / social media

Platform-specific optimisation, YouTube SEO, paid promotion and analytics.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Audit of your video marketing usage and maturity.
  • Tailor-made training for your teams.
  • Support throughout implementation.
  • Consulting and best-practice guidance.

Who it is for

  • Marketing and communications teams.
  • Social media managers and content creators.
  • Sales teams using video prospecting.
  • Executives exploring video as a strategic channel.

Video marketing training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Do we need professional equipment?
No — the training covers smartphone production that looks professional. We adapt to your budget and resources.
Do you cover YouTube SEO?
Yes — YouTube SEO is a key module for discoverability and long-term traffic.
What about AI video tools?
We cover AI-assisted scripting, editing, subtitling and translation tools.
Can video marketing work for B2B?
Absolutely — testimonials, thought leadership and product demos are powerful B2B video formats.
Let's get practical

Make video your Swiss marketing superpower

Tell me about your video marketing goals and I will design a programme for your teams.

Get in touch