Why video marketing dominates modern communication
Video consumption is exploding: YouTube, LinkedIn video, Instagram Reels, TikTok and embedded website videos are where attention goes. Swiss audiences are no exception — video drives the highest engagement rates across all platforms.
I train your teams in the full video marketing lifecycle: strategy (what videos to make and why), production (equipment, lighting, scripting — from smartphone to pro), editing (tools and workflows), distribution (platform-specific optimisation) and measurement (view-through rates, conversions, attribution).
The rise of AI video tools (scripting, editing, subtitling, translation) is transforming production economics. I cover these tools and how to deploy them responsibly in Swiss multilingual contexts.
Video is no longer optional — it is expected: I train your teams to produce video content that converts.