Digital Manager

Digital Manager Consultant & Trainer in Geneva

The digital manager is the operational backbone of digital activity — managing channels, coordinating agencies, tracking performance and ensuring brand consistency across all digital touchpoints. I train digital managers to master their scope and deliver measurable results.

Why the digital manager is a pivotal role

Between the strategic vision of the CDO and the daily execution of content and campaigns, the digital manager holds everything together. This pivotal role requires a rare combination of strategic thinking, operational rigour, technical understanding and people skills.

I train your digital managers in the full scope of their role: channel management (website, social, email, ads), agency and vendor coordination, performance tracking and reporting, budget management, team coordination, tool selection and a solid understanding of SEO, content and analytics.

From Carouge to Zurich, effective digital managers are the engine of your digital success — and this training ensures they have the skills, tools and confidence to deliver.

A great digital manager turns strategy into daily reality: I train yours to perform at the highest level.

Example training programmes

Digital manager training formats

Each format is tailored to your level, your sector and your goals.

Scope

Managing your digital scope

2 daysDigital managers

Role definition, channel strategy, vendor management, budget and reporting frameworks.

Channels

Mastering your digital channels

1 dayDigital / marketing teams

Website, social media, email, paid media — integration, consistency and performance.

Vendors

Managing digital vendors

Half dayDigital managers / procurement

Agency selection, briefing, performance monitoring, contract management and escalation.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • Digital operations audit and optimisation.
  • Tailor-made training for digital managers.
  • Reporting framework design and implementation.
  • Vendor management methodology and templates.

Who it is for

  • Digital managers and coordinators.
  • Marketing managers with digital responsibilities.
  • Communications managers overseeing digital channels.
  • Project managers transitioning to digital roles.

Digital manager training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

How is a digital manager different from a CDO?
The CDO sets strategy; the digital manager executes and optimises daily operations. They are complementary roles at different organisational levels.
Do you cover analytics and reporting?
Yes — building meaningful dashboards, interpreting data and reporting to management are core modules.
How do I manage multiple agencies effectively?
Agency management is a dedicated module — covering selection, briefing, performance monitoring and contract governance.
Can a digital manager handle both B2B and B2C?
Yes — the training covers channel strategies for both contexts, with specific tactics and KPIs for each.

Explore also

Let's get practical

Master your digital operations for measurable results

Tell me about your digital management needs and I will design a programme for your team.

Get in touch