GEO

GEO (Generative Engine Optimisation) Consultant & Trainer in Geneva

Generative Engine Optimisation (GEO) is the discipline of making your brand visible in AI-generated answers — ChatGPT, Perplexity, Google AI Overviews, Copilot. I train your Swiss teams in Carouge and beyond to be cited, not just indexed.

Why GEO is the new frontier of digital visibility in Switzerland

SEO used to be the only game in town for organic visibility. Today, a growing share of your audience gets answers from AI systems that synthesise information without clicking through to your site. If your brand is not cited in those answers, you are invisible to an increasingly important segment.

I deliver training that teaches your teams how AI search engines select and cite sources: the content structures that get referenced, the authority signals that matter, the structured data that helps LLMs understand your expertise and the monitoring tools that track your AI visibility.

From Geneva's financial services to Lausanne's hospitality sector and Zurich's tech ecosystem, GEO is becoming as essential as SEO was a decade ago — and the early movers will capture disproportionate visibility.

In the AI search era, being indexed is not enough: you need to be cited. GEO training makes that happen.

Example training programmes

GEO training formats

Each format is tailored to your level, your sector and your goals.

Fundamentals

GEO fundamentals

1 dayMarketing / content / SEO

How AI search works, citation mechanics, content structure and authority signals.

Content

Making your content citable by AI

1 dayContent / SEO / PR teams

Schema markup, entity optimisation, fact-based writing, source credibility and cross-platform presence.

Tracking

Tracking your AI visibility

Half daySEO / digital managers

AI mention monitoring, competitive benchmarking and KPI frameworks for GEO.

What I can do for you in Switzerland

Beyond training, I support you across your whole project:

  • AI visibility audit for your brand.
  • Tailor-made training for marketing and SEO teams.
  • Content strategy designed for AI citation.
  • Consulting on GEO roadmap and implementation.

Who it is for

  • SEO and content marketing teams.
  • PR and communications professionals.
  • Digital marketing managers and directors.
  • Founders and CMOs investing in long-term visibility.

GEO training in Geneva, Lausanne and Zurich

Based in Carouge (Route des jeunes 47B, Canton of Geneva), I deliver on-site training across French-speaking Switzerland — Geneva, Lausanne, Fribourg, Neuchâtel — as well as in Zurich, Berne and Basel, on-site or via virtual classroom. Quotes available in CHF on request.

Frequently asked questions

You may be wondering…

Is GEO replacing SEO?
No — GEO complements SEO. Traditional search is not disappearing, but AI-generated answers are capturing a growing share of attention. You need both.
Which AI engines does GEO target?
ChatGPT, Perplexity, Google AI Overviews, Bing Copilot and any system that synthesises answers from web sources.
How do you measure GEO success?
Through brand mention tracking in AI answers, share of voice in AI-generated results and changes in referral traffic from AI platforms.
Is GEO relevant for local Swiss businesses?
Absolutely — local businesses cited in AI answers gain significant visibility, especially in tourism, hospitality and professional services.
Let's get practical

Be visible in the age of AI search

Tell me about your digital visibility goals and I will design a GEO programme for your organisation.

Get in touch